Tuesday, November 22, 2011

Shoot RIM and put them out of their misery.

RIM is finished.

Blackberry 7 devices are too little too late, except for those companies and users that are too slow on the uptake.

Recently I was talking to a guy who was waxing lyrical about his new Blackberry. It was great, it was wonderful, it was the best Blackberry he’s ever had. Unfortunately, the best Blackberry ever isn’t as good as a middle of the road Android or iOS device.

RIM is a living (?), breathing (?), example of a company that built itself on a successful business model that has been bypassed by everyone else.

When RIM made big impacts in the marketplace they had applied the pager model to email…brilliant…since then all they’ve done is more of the same while the rest of the industry has looked at ways to bypass being wedded to a proprietary infrastructure.

RIM were either too arrogant or too stupid or too busy following the adventures of Jim and his desire to buy an ice hockey team to notice that their opposition were changing the way people looked at smartphones.

New OS, cool looking handsets and everything else aside, RIM has another massive issue. The carriers that are their bread and butter don’t need them any more. They can get email to users across their own networks without having to pay RIM for using their proprietary backend systems that are no longer as reliable as they used to be.

Add to that and Blackberry’s have lost their cachet as a cool device so there’s no real incentive for carriers to promote a Blackberry.

Blackberry stood still and got passed by while they were too busy bathing in their own reflected past glories.

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