Friday, February 3, 2012

Apple in the Workplace

I recently heard about a company that was moving away from their Mac environment to a Windows based environment. Their IT staff argued against the idea but the CFO argued it was what all corporates are doing. The Board of this public company committed to spending several hundred thousand dollars to change platforms, but, without a single functional improvement, just a platform shift.

It turns out that the bean counter was wrong and the IT staff were right.

This article from the Sydney Morning Herald Cracks appear in Windows’ corporate dominance seems to bear out what the average person is seeing - Apple gear everywhere

The most interesting section of the article was:

Microsoft has traditionally dominated the corporate workplace and more than 85 per cent of corporate computers still run some version of Windows software. But products based on Apple operating systems - including Macintosh computers, iPads and iPhones - are increasing in demand.

Apple declined to comment on its hiring moves. But Forrester Research analyst Frank Gillett said a rash of recent job ads by Apple is “strong evidence that Apple is responding to the demands of companies for a direct, formal relationship” with the company rather than buying products from the Apple Store.

The growing appetite for Apple products in the workplace underscores the changing nature of the corporate market. Workers want lighter laptops, tablet computers with longer-lasting batteries and smartphones with apps in the office environment. And information technology departments and buyers are listening.

Last year, 46 per cent of companies in North America and Europe issued Macs to employees, according to a survey from Forrester Research.

More importantly the demographics were telling:

Younger workers and those near or at the top of the corporate ladder were more likely to use Apple products in the office, according to the survey. Forty-one per cent of Apple users were directors, 43 per cent earned more than $US150,000 a year, and 28 per cent were between the ages of 18 and 24.

In other words the future decision makers were packing Cupertino hardware as were company directors and corporate professionals.

This doesn’t bode at all well for Microsoft and their Windows platform.

In Australia the Commonwealth Bank has made the decision to jump platform from Dell to Apple for their laptops.

The battle for the hearts and minds of the current and future decision makers is being fought right now and Ballmer and his crew of happy Microsofties are not doing too well.

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