Monday, August 29, 2011

Can RIM pull of a Lazarus like resurrection?

Boy Genius Report recently had a piece on RIM and whether Blackberrys with the QNX Operating System will turn their fortunes around.

I’m not going to regurgitate the article here, but, I’m not so sure.

While I have a soft spot for Blackberry and their platform I don’t think that some new, well built hardware and a new OS is going to change the tide for them. Neither is an ‘Android layer’ that lets a Blackberry run Android apps.

Here are some of the practicalities, that I think, get in the way of a resurrected RIM.

The Cool Factor.

The Blackberry isn’t cool any more. I don’t hear of executives lining up at the door to their IT department demanding a Blackberry. An iPhone or an Android phone, yes, but a Blackberry, not so much.


More and more of the functionality that required a BES is now being found as native features in a wider and wider range of handsets. So why need a BES? If you don’t need a BES what’s the compelling story for a Blackberry over something else?

Blackberry Messenger

This was an awesome tool. Its becoming replicated functionality in other handsets. iOS is looking like its going to have something like it and you can bet that Android and WinMoPho devices will have something very similar as well.

I suppose the question is “if there was no real difference in features and functionality would you buy a Blackberry if you could choose from all the other smartphones out there”?

Sadly, I don’t think I would and I’m not so sure that I’m alone in that thinking.

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