This little piece just came through my inbox.
Aussie retail’s digital disgrace
Even if they get their online strategies right there’s still one little problem.
Service.
Australian retailers just don’t get it.
Retail staff are just a lowest common denominator factor in their thinking - ‘the less we pay for them the more money we make’.
People are getting sick of the shitful service received from these low cost drones so that now its a case of - ‘the less we pay for them the less money we make’.
Even Amazon who is online only gives better customer service than most Australian ‘bricks and mortar’ retailers.
Man up. You screwed up and missed the boat.
Stand up to your shareholders, tell ‘em you screwed up, but be damned sure to have a surefire strategy that’ll work, either that or tell ‘em you screwed up and quit.
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