Will Apple Snatch Defeat from the Jaws of Victory?

Since the return of Steve Jobs to Apple they’ve just gone from strength to strength with a few missteps along the way.

iMac
iPod
iPhone
iPad
iTunes
MacBook
MacBook Pro
MacBook Air
Apple Stores
the upcoming iCloud that we hope launches better than MobileMe
the App Store

That’s a lot of winners.

Now Apple is making inroads into the corporate market, the potential to become a massively dominant player is within their grasp.

Will they ‘screw the pooch’? Sad to say that a very possible scenario.

If you look at the recent launch of Final Cut Pro X you’d have to say that was pretty comprehensively screwed up. Apple managed to piss off a vast majority of editors with that one. I know they’re saying just wait for the updates and all will be good, but people don’t want to wait for the updates. They want it to be good when they get it.

That’s kind of like buying a Porsche and discovering that the wheels are on a boat from Outer Mongolia so you’ll just have to wait until they arrive and THEN everything will be really good. Promise.

The truth of the matter is that Apple do not, and appear to never have, understood the corporate market. Sure they understand it better than the Gnomes of Mountain View, but they don’t get it like Microsoft do.

I talked about this some time back in this old blog entry at Anthill. Apple just don’t seem to get corporate customers, but, there is a chance that this may change with the Commonwealth Bank deploying 4000 MacBook Air laptops to replace their fleet of Dell laptops.

If they don’t screw things up at the Commonwealth and they can learn about what corporates want, they might, just might, figure out how to crack this market sector.

That being said if anyone can screw up a deal like this its Apple.